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SBCC Capacity Strengthening in Action: HC3 Country Case Study Series - 2017 - “In any country, the ultimate test of sustainable SBCC is when it is owned and effectively implemented by the players within the local SBCC ecosystem.” This case study from Ethiopia explores how national and regional services for HIV prevention and control transitioned from a donor-funded, partner-operated effort to being the full responsibility of the Federal Ministry of Health (FMOH). These services included the National AIDS Resource Center (NARC)’s Wegen AIDS Talkline, their library services, and HIV-related radio programming (Betengna and Dagu). Transitioning these services to the FMOH…
CCP Executive Director Susan Krenn joined HE Dr. Kesetebirhan Admasu, Minister of Health in Ethiopia, and Ramona El Hamzaoui, Acting Mission Director for USAID Ethiopia, to announce the launch of a multiplatform social and behavior change communication (SBCC) project, Communication for Health, to be based in Ethiopia.   Over a five-year period (2015 – 2020), Communication for Health aims to measurably contribute to the adoption of healthy behaviors by Ethiopians in four regions — Amhara, Oromia, SNNPR and Tigray— by strengthening SBCC capacity at the national, regional and sub-regional levels. The project’s ultimate goal is to increase knowledge and health…
The Communication for Health project held a consultative workshop in Addis Ababa to develop draft framework for the project’s Integrated Campaign Platform (ICP) and the related media interventions. Representatives from the Ministry of Health, implementing partners and members of the project team took part in the workshop to map the way forward with the ICP. The broader objectives for the ICP are improving knowledge and attitudes to increase to high impact health practices/behaviors; increasing social support within households and communities for beneficial health practices; strengthening the capacity of frontline providers (HDAs, HEWs) to effectively educate, motivate and counsel households and…